Personal Selling is the personal presentation of a product or service by a company’s sales team in order to make sales and build long-term relationships with customers.
It is the most expensive, but also the most effective promotional tool for certain stages of the buying process (especially persuasion) and for complex, high-value products (e.g. industrial products, financial services). Personal selling allows for direct two-way interaction and tailoring of the message to the specific customer.
