Product Bundle Pricing is a strategy in which several products are combined and the bundle is offered at a reduced price compared to the sum of the prices of the individual products.
The advantage of bundle pricing is that it encourages sales of items that customers might not otherwise purchase, increases the total value of the order, and provides customers with a sense of “good value.” It is often used for FMCG and services (e.g., restaurant menus, subscription packages).
