Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include physical goods, services, events, people, places, ideas, or a combination of these.
The product is the first and most important element of the marketing mix (4P). The product concept encompasses three levels: Core benefit (what the customer buys), Actual product (quality, design, brand), and Enhanced product (delivery, warranty, service).
