Quality Score is a metric used by Google (and other paid search platforms) to rate the overall quality and relevance of a paid advertisement. This score is typically determined by three primary factors, which indicate how useful an ad is to a searcher:
- Ad Content/Copy: The relevance and effectiveness of the ad’s text.
- Expected Click-Through Rate (CTR): The likelihood of users clicking the ad.
- Landing Page Relevance and Quality: How well the page users land on addresses the intent of the ad and the user’s query.
A high Quality Score can lead to lower costs and better ad positions.
