Ranking factors are the various measurable aspects of a website that contribute to its overall SEO score. It is estimated that Google utilizes over 200 ranking factors, including elements such as page speed, mobile responsiveness, and URL authority.
Ranking factors are the criteria that ultimately determine your site’s performance in the search results. Key ranking factors for Google are believed to include consistent and high-quality content, strategic use of keywords, strong backlink profiles, niche authority, user interaction metrics, internal linking structure, site responsiveness, page speed, site security, and the correct implementation of schema markup.
While numerous other factors contribute to a website’s final search engine ranking, these are generally considered to be the most impactful. Achieving high scores in these critical areas can have a major effect on the visibility of a webpage in search results.