Ranking describes your relative position in the search results compared to competing pages. The better your ranking, the higher up on the search results page a given page will appear.
Ranking is an important leading indicator for estimating organic traffic. Pages that achieve a high ranking will gain greater visibility in search results, directly leading to more site visits. Improving a page’s on-page SEO can positively affect its ranking, which in turn will drive increased traffic to the page.
Search engine crawlers periodically analyze webpages and assign them scores across a number of factors that are used to determine their final rank. If a page features relevant and high-quality content for a specific search query, it is significantly more likely to rank well in the search results.