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ROI (Return On Investment)

ROI stands for Return On Investment. It is a comprehensive financial metric used to evaluate the efficiency of an investment. It calculates the financial gain (or loss) achieved relative to the amount of money invested. It is used to justify the expenditure on services like Digital Marketing.$$\text{ROI} = \frac{\text{Net Profit (Gain from Investment)}}{\text{Cost of Investment}}$$

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