Google Search Console (GSC) is a free web tool and dashboard provided by Google that serves as a direct communication channel between webmasters/SEO specialists and the search engine itself. It is a monitoring and analytics interface that provides critical information about how Google sees, crawls, and indexes a website.
Conceptually, GSC is a diagnostic center for SEO. It provides data on search performance (impressions, clicks, average keyword position), site health (indexing issues, crawl errors, mobile usability issues), link profile (inbound and outbound links), and receipt of manual penalties from Google. Through GSC, webmasters can also submit sitemap.xml files and submit requests for page reindexation.
In the context of expert SEO, GSC is an indispensable source of data for decision-making. The information from this panel is a primary source and allows specialists to identify and fix technical issues that directly interfere with the site’s visibility in organic results.