SEO

Google Analytics is an extremely popular and powerful online service and web analytics platform offered by Google. It is used by website owners and marketers around the world to collect, organize,...

Link exchange is a practice or service that aims to facilitate the process of acquiring and managing inbound and outbound links between different websites. In its classic form, it means that two or...

KPIs (Key Performance Indicators) are key performance indicators used to measure and evaluate the results of a specific activity or campaign. They serve as measurable criteria that show whether a...

A broken link, also known as a dead link, is a hyperlink that directs a user or search engine crawler to an unreachable web address (URL). When a browser or crawler attempts to reach that address,...

Long tail search queries are specific and longer search phrases that users enter into search engines when searching for specific information, a product or a service. Unlike general or short...

In the context of web statistics and analytics, the term "Hit" is used to refer to a page load or view by a visitor. It is a basic, though sometimes misleading, unit of measurement for website...

In the context of web analytics and network statistics systems (such as Google Analytics), a Dashboard is a centralized screen or set of summaries. This screen is usually displayed as the home page...

An IP address is an abbreviation for Internet Protocol Address. It is a unique numerical identifier that is assigned to each network node (device) connected to a computer network that uses the...

Intent, in the context of web search, refers to the desire, goal, or need that a user is trying to satisfy through their search queries. Search engines don't just match words, they seek to...