In this section of the website, we’ll discover a wide variety of real-world examples of what I call good marketing.
You can always refer to the glossaries section to find out the meaning of different marketing (and marketing-related) terms, but here, we’ll enjoy the beauty of the marketing in theory, when it is put in practice.
Enjoy!
Chick-fil-A's long-running "Eat Mor Chikin" campaign features cows encouraging people to eat chicken instead of beef. The humorous and memorable approach has become synonymous with the brand. The lesson for marketers is the power of consistent and distinctive...
Spotify's "2018 Goals" campaign utilized user data to create humorous and relatable billboards that highlighted users' quirky listening habits. The campaign engaged users by making them feel understood and entertained. The lesson for marketers is the effectiveness of...
IKEA's "Lamp" commercial tells the story of a discarded lamp, creating an emotional connection between the viewer and the product. The ad uses a simple, relatable narrative to convey the idea that IKEA products have a story to tell. The lesson for marketers is the...
Audi's "Duel" Super Bowl commercial is a suspenseful and action-packed ad that showcases the Audi RS e-tron GT. The ad features Maisie Williams in a high-stakes car chase, blending humor with thrilling visuals. The lesson for marketers is the strategic use of...
Squarespace's campaign featuring Keanu Reeves effectively utilized celebrity endorsements and humor to showcase the ease of building a website with their platform. The ad featured Reeves as a fictionalized version of himself, poking fun at his action-hero persona. The...
Burger King's "Whopper Detour" campaign leveraged geolocation to offer customers one-cent Whoppers if they ordered through the Burger King app near a McDonald's. The clever use of technology and competition turned heads, driving app downloads and foot traffic. The...
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Samsung's "The Future" campaign for the Olympic Games effectively uses futuristic visuals to convey the brand's commitment to innovation. The ad showcases Samsung's technological advancements, such as 8K resolution and 5G connectivity, contributing to the evolution of...
Skittles' "Taste the Rainbow" campaign consistently uses vibrant and surreal visuals to stand out. The ads often feature unexpected and humorous scenarios tied to the colorful candies. The lesson for marketers is the importance of maintaining a distinctive brand...
Doritos' "Crash the Super Bowl" campaign invited consumers to create their own Doritos commercials, with the winning ads featured during the Super Bowl. This user-generated content strategy engaged the audience creatively, fostering brand loyalty. The lesson for...
Dollar Shave Club's debut ad used humor and a straightforward approach to disrupt the razor market. The CEO's direct pitch and irreverent tone stood out, resonating with a younger, tech-savvy audience. The lesson for marketers is the power of disruptive advertising...
GoPro's user-generated content featuring a fireman rescuing a kitten from a burning house went viral. The first-person perspective captured by the GoPro camera provided a unique and intense viewing experience. The lesson for marketers is the effectiveness of...
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