Burger King’s “Whopper Detour” campaign leveraged geolocation to offer customers one-cent Whoppers if they ordered through the Burger King app near a McDonald’s.
The clever use of technology and competition turned heads, driving app downloads and foot traffic.
The lesson for marketers is the effectiveness of creative marketing stunts that utilize technology.
Brands that think outside the box and use technology innovatively can generate buzz, increase engagement, and drive specific consumer behaviors.
