Вътрешната оптимизация (On-Site/On-Page SEO) е набор от мерки и технически корекции, които се прилагат директно върху уебсайта и неговото съдържание с цел подобряване на неговото класиране и видимост в търсачките. Тази област се фокусира върху контролируемите елементи на уеб страницата.
Концептуално, вътрешната оптимизация е процес на перфектно съгласуване между кода, съдържанието и потребителското преживяване с изискванията на алгоритмите. Основните елементи включват: оптимизация на HTML елементите (заглавен таг
, мета описание, заглавни тагове </p>
<h1> до </p>
<h6>), качество и релевантност на текстовото съдържание, вътрешно свързване, оптимизация на изображенията и подобряване на скоростта на зареждане и мобилната използваемост.</p>
<p>Успешната вътрешна оптимизация гарантира, че търсачката може лесно да сканира, индексира и тематично да разбере какво представлява всяка страница. Тя е основата, върху която се изгражда всяка по-сложна SEO стратегия.</p>
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