Заглавието (технически известно като Title Tag, маркирано като
в HTML) е задължителен HTML елемент, който се намира в секцията на всяка уеб страница. Той дефинира кратко, но точно заглавие/име на целия HTML документ и е най-важният On-Page SEO елемент.</p>
<p>Концептуално, заглавието има две ключови функции: 1) За търсачките: То е основният семантичен сигнал за това каква е темата и релевантността на страницата за конкретни ключови думи; 2) За потребителите: То се използва като кликъбъл заглавие (Blue Link) на страницата в резултатите от търсенето (SERP) и се показва в заглавната лента на браузъра.</p>
<p>Оптимизацията на заглавието изисква стратегическо балансиране. То трябва да бъде релевантно, да включва основните ключови думи и да бъде достатъчно привлекателно, за да генерира висок процент на кликвания (CTR) от SERP. То е ограничено по дължина (обикновено около 60-70 символа), тъй като търсачките отрязват по-дългите заглавия.</p>
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