A model is a simplified representation or description of a concept, system, process, or behavior used to help understand, explain, or predict how something works. Models serve as references or guides, whether they demonstrate how to behave (like a role model), how to...
A message is any piece of information, verbal, written, or nonverbal, that is transmitted from one person or group to another. It serves as the core unit of communication, carrying meaning, intent, or instruction. Messages can take many forms: spoken words, gestures,...
Melodrama is a genre of television series or films characterized by highly emotional, exaggerated plots that often revolve around themes of tragedy, romance, and intense personal conflicts. These stories typically amplify feelings and moral dilemmas to evoke strong...
Mediated interpersonal technology refers to the use of digital tools and platforms to facilitate real-time, face-to-face communication between individuals who are not physically co-located. Examples include video calls, video conferencing, and live streaming...
Media planning is the systematic process used by advertising agencies and marketers to evaluate and select the most appropriate media channels for an advertising campaign. This involves analyzing various options such as TV, radio, print, digital, and social media to...
Media mix is the strategic combination of various media channels chosen to deliver an advertising message effectively to a specific target audience. This mix might include television, radio, print, digital platforms, social media, outdoor advertising, and more. The...
Media Dependency Theory proposes that the extent to which individuals rely on media influences how significant and powerful media becomes in their lives. The more a person depends on media to meet their needs, whether for information, entertainment, social connection,...
Media buying is a crucial phase within an advertising campaign focused on selecting the most effective media platforms to reach the target audience. It involves negotiating, purchasing, and securing advertising space or airtime across channels such as TV, radio,...
Mass media refers to communication channels that reach large audiences, often numbering in the millions. For media to qualify as “mass,” it must be widely accessible both affordable, and understandable to the general population. In modern Western societies, mass media...