Mass culture refers to the shared set of values, ideas, practices, and products that arise from widespread exposure to popular culture through mass media and social interaction. It’s the cultural environment shaped by movies, music, television, social media,...
Mass communication is the process of delivering messages to large, diverse audiences through various channels and media. It involves broadcasting information, ideas, or entertainment to the public on a wide scale, often reaching millions of people simultaneously. This...
Marketing communication encompasses all the strategies and messages used by a company to promote and sell its products or services. Similar to advertising, its primary goal is to influence potential customers, build brand awareness, and drive sales. This communication...
Leadership is the ability of an individual to influence, guide, and organize a group of people toward achieving a common goal. It’s not just about giving orders but about inspiring trust, motivating action, and managing the dynamics within a team. A true leader...
Kinesis refers to a form of nonverbal communication that involves the interpretation of body movements, gestures, facial expressions, posture, and other physical behaviors. Often called body language, kinesis conveys emotions, attitudes, and intentions without spoken...
Issue management is the proactive process organizations use to identify, monitor, and address public concerns or problems that could impact their reputation, operations, or stakeholder relationships. It involves recognizing emerging issues early, assessing their...
An interview is a structured session of questions and answers designed to facilitate the exchange of information between two or more parties. Typically, one person, the interviewer, asks prepared or spontaneous questions to gather insights, opinions, or facts, while...
Interpretation is the process of assigning meaning to a message, text, event, or piece of information by analyzing and understanding its context, intent, and content. It involves going beyond the surface to grasp the underlying significance, implications, or purpose...
Intercultural communication is the exchange of information and meaning between individuals or groups who come from different cultural or subcultural backgrounds. It involves not just language differences, but also variations in values, beliefs, customs, nonverbal...