Flipping is the act of using a TV remote to switch or change channels quickly, often moving through different programs during a single viewing session. Flipping is also called channel surfing, or zapping. Usually, people flip channels to find something interesting to...
Field observation is a qualitative research method where the observer studies people, behaviors, or phenomena in their natural environment, without manipulating variables. The information on the interactions, actions, or events occurring is noted down or recorded for...
Feedback refers to the information given about someone's actions. These actions could be behavior, performance, or message. Usually, the goal of feedback is to help the person receiving it to improve, continu,e or adjust. The feedback could be: Positive feedback -...
A feature article is a long article that is detailed and in-depth. It usually goes beyond the basic news reporting and explores a topic, issue, person, or event. The feature articles are usually written in a more narrative and engaging way. Such an article could also...
Exploratory Research is a type of research conducted to investigate a problem or situation that is not clearly defined. It helps researchers gain a better understanding of an issue, identify key variables, and develop hypotheses for further study. Exploratory research...
Explanatory Research (also called causal research) is conducted to explain the reasons or causes behind a phenomenon or relationship. It aims to uncover the “why” and “how” something happens by testing hypotheses and identifying cause-and-effect links. Explanatory...
Ethos is one of the three modes of persuasion as defined by Aristotle. Ethos is the appeal to the authority, character, and trustworthiness of the communicator to persuade the audience. Its purpose is to establish the speaker or writer as credible, knowledgeable, and...
Ethnography is a term that refers to the detailed and complete account of the structure and function of all aspects of a culture. Ethnography is the outcome of a process of systematically observing a culture, describing, documenting, and analyzing the findings. The...
Ethnocentrism could be considered a complex of some kind. It refers to having the feeling that your own culture or group is superior in some way. Although no culture, ethnicity, or group of people is superior to the rest, this phenomenon could also be considered...