Endorsement refers to the act of publicly supporting or approving a product, service, idea, or person, often to influence others’ opinions or buying decisions. It is a form of declaration of approval or recommendation. Endorsement is usually conducted by a celebrity,...
Embargo is a term that referes to a specific time period when news organizations cannot air, nor publish news information that they have obtained. This news embargo is often set from companies that are giving their products to the media, so they'll create news about...
An editorial is a type of article, traditionally published in newspapers and magazines, but in modern times, online as well. The difference between an ordinary article and an editorial is that the editorial presents the opinion of the editor or the publication itself....
The editor is a person who reviews and refines an article or another type of content. The editor's role is to approve or disapprove the publication of a piece of content. Although the editor reviews, refines, and shapes the content to ensure clarity, accuracy,...
E-content refers to any type of digital material created, distributed, and consumed electronically. E-content could be used for education, marketing, entertainment, or informational purposes. It is, naturally, delivered by electronic equipment or devices, with the...
Downward communication is a term that refers to the direction of the information flow. As is expected by the term itself, in downward communication, the information flows from higher levels of an organization to lower levels. For example, from a manager to an...
Display ads are, naturally, a form of advertising that uses visual elements such as images, videos, animations, or text to promote a product, service, or brand. Display ads usually appear on websites, apps, and social media platforms. Some of the main forms of display...
Development journalism is a branch of journalism that focuses on reporting issues related to social and economic development, especially in developing countries. Unlike mainstream or sensational journalism, its aim is to inform, educate, and empower the public about...
Development communication refers to the use of communication strategies, tools, and processes to support social development. The so-called development communication focuses on empowering communities, promoting positive behavioral change, and facilitating participation...