Descriptive research is a type of research method that focuses on creating an accurate and systematic description of a population, situation, or phenomenon. Descriptive research does not measure the effects of particular variables. It does not try to answer questions...
In an experiment, there are dependent and independent variables. While the independent variable is the one that is changed by the direct manipulation of the researcher, the dependent variable changes its value due to the change in the independent. For example, one...
Defensive communication is a term that refers to a form of communication characterized by reactivity, protectiveness, or self-justification. Such behavior occurs in communication when one is trying to defend oneself. Naturally, to feel the need to defend oneself, one...
Dayparting is a media scheduling strategy that divides the day into different segments or "dayparts" to target specific audiences with tailored content or advertisements during those times. It aims to maximize audience engagement by delivering relevant programming or...
A dateline is a brief line at the beginning of a news article, press release, or report that indicates the location and sometimes the date from which the story originates or was reported. Usually, the dateline includes the city or place name (e.g., “NEW YORK”), often...
Current affairs refers to events, issues, and topics that are happening in the present time or at most in the recent past. Typically, current affairs cover political, social, economic, and cultural development that affects communities locally, nationally, or globally....
In the context of mass communication, a cub refers to someone new, a beginner journalist, a novice. Cubs are usually young reporters who are still learning the basics of news gathering, writing, and reporting. The term is often informally used in a newsroom to...
Cross-programming is a media strategy where content is designed or scheduled to appeal to multiple audience segments simultaneously, often by combining different genres, themes, or formats. The goal is to broaden the reach and engagement by attracting viewers or...
Counterprogramming is a form of media strategy where a broadcaster or content creator schedules programming that targets a different audience or niche than what competitors are offering at the same time. The essence of the tactic is to schedule a program that is in an...