Commotainment is a term that refers to the TV format and is a blend between "communication" and "entertainment." The term stands for a type of communication strategy that uses entertaining content to engage and inform audiences effectively. It combines humor or...
A commercial is a paid advertisement broadcast on television, radio, or digital platforms designed to promote a product, service, brand, or idea to a target audience. Usually, the commercial slots are shor,t between 15 to 60 seconds. By combining visuals, audio, and...
A column is a regularly appearing article or opinion piece written by the same author, traditionally found in newspapers and magazines. Nowadays, columns could and do appear in websites, as well. The media gives the author a platform to share their opinion, and...
Clutter is a term that refers to the excessive amount of competing messages or advertisements within a communication environment. The sometimes excessive number of ads or non-programming content that people are exposed to while watching television, trying to read a...
A celebrity is an individual who is widely recognized. Celebrities usually gain a lot of attention and influence through mass media exposure in fields like entertainment, sports, politics, or social media. Actors, sportsmen, singers, writers, but also some...
Catharsis is a term, rooted in Aristotle's theory of tragedy from ancient Greek drama. While the term originally comes from Aristotle, Sigmund Freud, the so-called father of psychoanalysis, both redefined and expanded the term. The term was used to describe the...
A caption is a short piece of text placed below or beside an image, video, chart, or other visual media in a newspaper, blog post, scientific article, or marketing materials. The purpose of the caption is to describe, explain, or provide context for what is being...
A campaign is a unifying term, referring to a coordinated series of messages, actions, or events designed to achieve a specific communication goal. Campaigns are usually trying to reach a specific targeted audience to raise awareness, change behavior, promote a...
A byline is the line in a news article, a blog post, or another written content that names the author. It is usually positioned above an article, but could be located after the content. Except for the author's name, a byline could include the date of publication, the...