by Лазар Шишманов | Feb 7, 2022 | Mass Communication
Mediated interpersonal technology refers to the use of digital tools and platforms to facilitate real-time, face-to-face communication between individuals who are not physically co-located. Examples include video calls, video conferencing, and live streaming...
by Лазар Шишманов | Feb 7, 2022 | Mass Communication
Media planning is the systematic process used by advertising agencies and marketers to evaluate and select the most appropriate media channels for an advertising campaign. This involves analyzing various options such as TV, radio, print, digital, and social media to...
by Лазар Шишманов | Feb 7, 2022 | Mass Communication
Media mix is the strategic combination of various media channels chosen to deliver an advertising message effectively to a specific target audience. This mix might include television, radio, print, digital platforms, social media, outdoor advertising, and more. The...
by Лазар Шишманов | Feb 7, 2022 | Mass Communication
Media Dependency Theory proposes that the extent to which individuals rely on media influences how significant and powerful media becomes in their lives. The more a person depends on media to meet their needs, whether for information, entertainment, social connection,...
by Лазар Шишманов | Feb 7, 2022 | Mass Communication
Media buying is a crucial phase within an advertising campaign focused on selecting the most effective media platforms to reach the target audience. It involves negotiating, purchasing, and securing advertising space or airtime across channels such as TV, radio,...
by Лазар Шишманов | Feb 7, 2022 | Mass Communication
Mass media refers to communication channels that reach large audiences, often numbering in the millions. For media to qualify as “mass,” it must be widely accessible both affordable, and understandable to the general population. In modern Western societies, mass media...
