Cross-programming is a media strategy where content is designed or scheduled to appeal to multiple audience segments simultaneously, often by combining different genres, themes, or formats. The goal is to broaden the reach and engagement by attracting viewers or consumers with diverse interests.
A cross-programming is, for example, combining the elements of different genres or formats, like reality TV with drama.
But it could also mean airing complementary programs back-to-back, or targeting overlapping or multiple demographic groups.
The strategy is common in television programming, radio scheduling, and streaming services.