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SEO Content Planning

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SEO Content Planning F.A.Q.

What is SEO content planning?

SEO content planning is the process of identifying topics, keywords, and site structure required to build authoritative, traffic‑generating, and conversion‑oriented content.

Why is SEO content planning important?

As in life, in SEO, without a plan, you are playing a guessing game.

Therefore, a solid content roadmap ensures every page has a purpose, a target keyword, and a role in the site’s growth.

What does an SEO content planning service include?
The SEO content planning includes keyword research, topic clustering, basic site structure recommendations, publication schedule, and internal link mapping.

Usually, the SEO content planning is done annually.

How long does it take?
For a small site, roughly 1–2 weeks. For larger platforms or SaaS products, 3–6 weeks or more.
How much does it cost?
Making an SEO Content Plan is different depending on the website and the specific case.

For a small website, the pricing starts from $500, and depending on the number of articles required per week (for 52 weeks), could reach up to $10 000.

What is a content roadmap?
A content roadmap is a structured timeline that tells you when and which pages, articles, or guides to publish for maximum SEO impact.
How do you pick topics?
The topics of the SEO content plan are based on keyword research, search volume, competition, and how well the topic serves your site’s objectives.
How many pages do I need?
The number of pages needed depends on your niche and objectives — anywhere from a handful of pages to hundreds for complex industries.
What about existing site content?

In order to make a useful and beneficial I will review the existing pages on your website, identify potential gaps, remove duplicates, and recommend optimization or merging, in case that’s required.

Of course, your website will serve as the foundation upon which the SEO content planning is built.

What results can I expect?

The goal of making an SEO content plan and implementing it is to get better site crawlability, stronger keyword positions, higher traffic, longer site engagement, and improved conversion over the long term.