Website Structure Planning F.A.Q.
What is website structure planning?
Website structure planning is the process of organizing your site’s pages, navigation, and content layout so it’s easy for users to understand and for search engines to index.
The structure of your website is crucial for the easy navigation of the users, but also crucial for the results of your SEO efforts.
Why is website structure planning important?
What does a website structure planning service provide?
Research, site maps, page hierarchies, navigation design, and content placement recommendations.
How long does it take?
For a large site or e‑commerce structure: 3–6 weeks, depending on complexity.
How much does a website structure plan cost?
Website structure planning is a key element of website development.
Roughly, the service prices start from $500 and could, in some cases, reach up to $5000 for a smaller project.
For an enterprise-level website, where complexity is almost surely higher, the price starts from $5000.
What is a site map?
Why can’t I skip structure planning?
Not having a website structure plan allows for serious mistakes.
For example, the more people work on the project, and the more complex the website becomes, the higher the risk of confusion, duplicate content, and broken links.
That will, in turn, result in low rankings and frustrated users.
Should you hire a new person, it will take them a lot longer to understand the structure of the website if there is no preliminary plan for them to check out and follow.
What’s the difference between site structure and site design?
Website structure is about layout, flow, and relationships between pages.
Website design, as you already know, is about aesthetics and visuals.
Does website structure affect SEO?
As previously mentioned, yes, the website structure strongly affects the results of your SEO efforts.
A clean structure improves crawlability, link equity distribution, and search ranking.