A spot schedule refers to a media buying strategy in which advertisements are aired during specific time slots, usually once or twice per day, rather than being spread evenly throughout the broadcasting schedule. This approach allows advertisers to target particular audience segments based on their known viewing or listening habits at those times.
Spot scheduling is often used to maximize impact within a limited budget by concentrating ads during peak audience hours (e.g., early evening news or morning commute radio). It is commonly applied in local advertising markets where advertisers can select specific regions, programs, or time frames to reach their desired demographic.
The strategy is effective for campaigns that aim for repetition within a defined timeframe or wish to align their message with the content or tone of particular shows. However, it also comes with the risk of limited exposure if the target audience is not tuned in during those specific periods.