Stacking is a scheduling strategy used primarily in television and radio programming where multiple similar shows or programs are broadcast consecutively, back-to-back. The objective is to retain the audience’s attention for a longer period by offering a continuous stream of content within the same genre, theme, or style.
By grouping related programs together, such as a series of sitcoms, reality shows, or sports events, broadcasters aim to reduce channel switching and maximize viewer loyalty. This technique leverages audience preferences for consistency, making it more likely that viewers will stay tuned rather than changing channels.
Stacking can also enhance advertising effectiveness by maintaining a steady audience, benefiting both the broadcaster and advertisers. However, overuse or poor selection of stacked programs can lead to viewer fatigue or boredom, so careful planning is essential to keep the content engaging.