Corporate communication is a term that refers to the strategic management and execution of all internal and external messaging by a business or organization.
The main goal of corporate communication is to build trust and support business objectives.
This type of communication could be addressed to the employees of the company, which is called internal communication. And of course, when the addressee is the media, customers, investors, or the general public, this would be external communication. Important types of external communication are crisis communication, public relations (PR), and corporate social responsibility (CSR) reporting.
Company-wide email, a press release, CEO interview or public statement, managing the company’s official website and social media accounts, and the communication strategy during a crisis are all cases of corporate communication.