In mass communication, flipping usually refers to the practice of reversing or changing the usual order or perspective in media content or communication processes. It often involves presenting information in a way that challenges traditional norms or expectations. You...
Mass Communication
Zapping
Zapping is a term used in television viewing that means quickly switching or flipping through TV channels, usually to avoid commercials or find something interesting to watch.
Whistleblower
A whistleblower is a person within an organization who exposes wrongdoing, illegal activities, corruption, or unethical behavior by revealing sensitive or incriminating information. This disclosure can be directed internally, such as to supervisors or compliance...
Victorianism
Victorianism refers to the set of social beliefs, moral values, cultural norms, and artistic styles that dominated the British Empire during the late 19th century, specifically during the reign of Queen Victoria (1837–1901). This period was marked by a strong emphasis...
Variable
A variable is any characteristic, factor, or condition that can take on different values or change over time, either on its own or due to external influences. Variables are fundamental in research and data analysis because they represent the elements that can be...
Validity
Validity is a fundamental concept in research and statistics that refers to the accuracy and truthfulness of a measurement or study. It indicates the extent to which an instrument, test, or method actually measures what it is intended to measure, rather than something...
Totalitarian Theory
Totalitarian Theory is a media theory asserting that all media must be strictly controlled and censored by the ruling government or party. Under this model, any form of dissent, alternative viewpoints, or pluralistic ideas are suppressed, as they are viewed as threats...
Tentpoling
Tentpoling is a programming strategy used in television scheduling where two newer or lower-rated shows are placed on either side of a highly popular and well-established program. The popular show acts as the “tentpole,” supporting the weaker programs by attracting a...
Survey
A survey is a research method used to systematically collect data from a large group of people, typically through structured instruments like questionnaires or detailed interviews. Its purpose is to gather quantitative or qualitative information about attitudes,...