Mass Communication

A communication policy is a set of policies developed by an organization that is in a position of authority and decides the communication to be made. It is a set of guidelines, rules, or principles established by the organization or institution in order to govern how...

Communication competence refers to the ability of a person to communicate effectively and appropriately. The higher the communication competence of the individual, the more various contexts, relationships, and cultures they effortlessly engage with. The higher...

Communication is the process of creating, sending, receiving, and interpreting messages between individuals or groups.  The information, transferred with the messages, ought to be based on mutually understandable language in the broadest sense of the word. Therefore,...

Commotainment is a term that refers to the TV format and is a blend between "communication" and "entertainment." The term stands for a type of communication strategy that uses entertaining content to engage and inform audiences effectively. It combines humor or...

A commercial is a paid advertisement broadcast on television, radio, or digital platforms designed to promote a product, service, brand, or idea to a target audience. Usually, the commercial slots are shor,t between 15 to 60 seconds. By combining visuals, audio, and...

A column is a regularly appearing article or opinion piece written by the same author, traditionally found in newspapers and magazines. Nowadays, columns could and do appear in websites, as well. The media gives the author a platform to share their opinion, and...

Clutter is a term that refers to the excessive amount of competing messages or advertisements within a communication environment. The sometimes excessive number of ads or non-programming content that people are exposed to while watching television, trying to read a...

A celebrity is an individual who is widely recognized. Celebrities usually gain a lot of attention and influence through mass media exposure in fields like entertainment, sports, politics, or social media. Actors, sportsmen, singers, writers, but also some...

Catharsis is a term, rooted in Aristotle's theory of tragedy from ancient Greek drama. While the term originally comes from Aristotle, Sigmund Freud, the so-called father of psychoanalysis, both redefined and expanded the term. The term was used to describe the...