Mass Communication

A caption is a short piece of text placed below or beside an image, video, chart, or other visual media in a newspaper, blog post, scientific article, or marketing materials. The purpose of the caption is to describe, explain, or provide context for what is being...

A campaign is a unifying term, referring to a coordinated series of messages, actions, or events designed to achieve a specific communication goal. Campaigns are usually trying to reach a specific targeted audience to raise awareness, change behavior, promote a...

A byline is the line in a news article, a blog post, or another written content that names the author. It is usually positioned above an article, but could be located after the content. Except for the author's name, a byline could include the date of publication, the...

A brainstorm is a form of group discussion activity. It is one of the most popular idea generation processes. One of the key elements of brainstorming is that the ideas are shared and written down, but are not immediately judged by anyone in the room. Therefore, the...

"Blog" is a relatively new form of communication, and, naturally, a new term as well. Having a personal website and a blog allows ordinary people to share opinions, ideas, and thoughts. A blog is an online platform where an individual or a group of individuals can...

Bias is a term that refers to the tendency of people to have a prejudice or predisposition toward a particular perspective, idea, person, group, or phenomenon. These prejudices or predispositions usually distort the person's objective judgment or communication....

In the context of communication, a beat refers to the area of specialization or the topic of interest of a reporter that they are exclusively focused on. It is their specialized assignment or "territory" for gathering news and information. A "beat" could be economics,...

Basic research, which is also called pure or fundamental research, is the type of research conducted to increase knowledge and understanding of fundamental principles without an immediate practical application in mind. It is conducted to expand the knowledge or...

The term "background information" refers to the contextual details of any type of communication process, and style can be understood. The background information includes, but is not limited to, locating or investigating the basic sources in order to collect the...