Mass Communication

Nonverbal communication is the process of conveying messages without the use of spoken words. It includes a wide range of expressive behaviors such as facial expressions, body posture, gestures, eye contact, physical distance, touch, and even tone of voice...

Non-probability sampling is a sampling technique in which not all members of a population have a known or equal chance of being selected. This method relies on the judgment of the researcher rather than random selection and is often used in exploratory research where...

A newsletter is a regularly distributed publication, traditionally internal to an organization, designed to inform employees about developments relevant to the company. It often includes updates on external factors such as industry trends, market conditions,...

A model is a simplified representation or description of a concept, system, process, or behavior used to help understand, explain, or predict how something works. Models serve as references or guides, whether they demonstrate how to behave (like a role model), how to...

A message is any piece of information, verbal, written, or nonverbal, that is transmitted from one person or group to another. It serves as the core unit of communication, carrying meaning, intent, or instruction. Messages can take many forms: spoken words, gestures,...

Melodrama is a genre of television series or films characterized by highly emotional, exaggerated plots that often revolve around themes of tragedy, romance, and intense personal conflicts. These stories typically amplify feelings and moral dilemmas to evoke strong...

Mediated interpersonal technology refers to the use of digital tools and platforms to facilitate real-time, face-to-face communication between individuals who are not physically co-located. Examples include video calls, video conferencing, and live streaming...

Media planning is the systematic process used by advertising agencies and marketers to evaluate and select the most appropriate media channels for an advertising campaign. This involves analyzing various options such as TV, radio, print, digital, and social media to...

Media mix is the strategic combination of various media channels chosen to deliver an advertising message effectively to a specific target audience. This mix might include television, radio, print, digital platforms, social media, outdoor advertising, and more. The...