Mass Communication

Media Dependency Theory proposes that the extent to which individuals rely on media influences how significant and powerful media becomes in their lives. The more a person depends on media to meet their needs, whether for information, entertainment, social connection,...

Media buying is a crucial phase within an advertising campaign focused on selecting the most effective media platforms to reach the target audience. It involves negotiating, purchasing, and securing advertising space or airtime across channels such as TV, radio,...

Mass media refers to communication channels that reach large audiences, often numbering in the millions. For media to qualify as “mass,” it must be widely accessible both affordable, and understandable to the general population. In modern Western societies, mass media...

Mass culture refers to the shared set of values, ideas, practices, and products that arise from widespread exposure to popular culture through mass media and social interaction. It’s the cultural environment shaped by movies, music, television, social media,...

Mass communication is the process of delivering messages to large, diverse audiences through various channels and media. It involves broadcasting information, ideas, or entertainment to the public on a wide scale, often reaching millions of people simultaneously. This...

Marketing communication encompasses all the strategies and messages used by a company to promote and sell its products or services. Similar to advertising, its primary goal is to influence potential customers, build brand awareness, and drive sales. This communication...

Leadership is the ability of an individual to influence, guide, and organize a group of people toward achieving a common goal. It’s not just about giving orders but about inspiring trust, motivating action, and managing the dynamics within a team. A true leader...

Kinesis refers to a form of nonverbal communication that involves the interpretation of body movements, gestures, facial expressions, posture, and other physical behaviors. Often called body language, kinesis conveys emotions, attitudes, and intentions without spoken...

Issue management is the proactive process organizations use to identify, monitor, and address public concerns or problems that could impact their reputation, operations, or stakeholder relationships. It involves recognizing emerging issues early, assessing their...