Mass Communication

A horizontal chain of communication refers to the flow of information and interaction between individuals who occupy the same level within an organization’s hierarchy. Unlike vertical communication, which moves up and down the organizational ladder, horizontal...

A homepage is the main, introductory page of a website, the digital front door where visitors first arrive. It serves as the central hub for a company, organization, or individual to present their brand, products, or services. When a website offers a large range of...

Hierarchy is an inherent and fundamental structure present in virtually all social species, including humans. It organizes individuals into levels of authority, status, or influence, creating a system where some hold more power or prestige than others. In human...

Hermeneutics is both a science and an art focused on the theory and practice of interpretation, especially of texts, language, and symbolic expressions. It encompasses the rules, principles, and methodologies used to uncover meaning, clarify ambiguity, and explain the...

Hedonism, as a social and philosophical phenomenon, gained particular attention during the Victorian era, though its roots stretch far deeper in history. At its core, hedonism asserts that the pursuit of pleasure, especially sensual or self-indulgent pleasure, is the...

A headline is the main title of an article, typically positioned at the very top, above the byline in newspapers, websites, or other media outlets. Its primary purpose is to encapsulate the essence of the news story in as few words as possible, delivering a quick...

Hard news refers to reports on events that are timely, important, and relevant to broad audiences. This category typically includes information about government actions, legal proceedings, natural disasters, scientific breakthroughs, and other major happenings that...

Hammocking is a strategic scheduling technique used in television programming where a new, unproven, or underperforming show is placed between two highly popular and well-established programs. The idea is to "hang" the weaker or less familiar show between these two...

Grazing describes the behavior of an individual who, while consuming media, most commonly watching television, continuously scans through multiple channels or content options using a remote control. Instead of focusing on a single program, the viewer jumps from one...