Mass Communication

The grapevine refers to the informal network of communication that develops naturally within organizations, communities, or social groups. Unlike official communication channels, the grapevine is driven by personal relationships, acquaintances, friends, colleagues,...

A genre is a system of classification used to categorize various forms of art, such as movies, music, literature, or other creative expressions, based on shared characteristics and conventions. It serves as a framework that helps audiences, creators, and critics...

A focus group is a carefully selected small gathering, typically consisting of six to twelve individuals who share common characteristics relevant to the topic at hand. These participants are brought together under the guidance of a skilled moderator to engage in an...

Flipping is the act of using a TV remote to switch or change channels quickly, often moving through different programs during a single viewing session. Flipping is also called channel surfing, or zapping. Usually, people flip channels to find something interesting to...

Field observation is a qualitative research method where the observer studies people, behaviors, or phenomena in their natural environment, without manipulating variables. The information on the interactions, actions, or events occurring is noted down or recorded for...

Feedback refers to the information given about someone's actions. These actions could be behavior, performance, or message. Usually, the goal of feedback is to help the person receiving it to improve, continu,e or adjust. The feedback could be: Positive feedback -...

A feature article is a long article that is detailed and in-depth. It usually goes beyond the basic news reporting and explores a topic, issue, person, or event. The feature articles are usually written in a more narrative and engaging way. Such an article could also...

Exploratory Research is a type of research conducted to investigate a problem or situation that is not clearly defined. It helps researchers gain a better understanding of an issue, identify key variables, and develop hypotheses for further study. Exploratory research...

Explanatory Research (also called causal research) is conducted to explain the reasons or causes behind a phenomenon or relationship. It aims to uncover the “why” and “how” something happens by testing hypotheses and identifying cause-and-effect links. Explanatory...