Mass Communication

Ethos is one of the three modes of persuasion as defined by Aristotle. Ethos is the appeal to the authority, character, and trustworthiness of the communicator to persuade the audience. Its purpose is to establish the speaker or writer as credible, knowledgeable, and...

Ethnography is a term that refers to the detailed and complete account of the structure and function of all aspects of a culture. Ethnography is the outcome of a process of systematically observing a culture, describing, documenting, and analyzing the findings. The...

Ethnocentrism could be considered a complex of some kind. It refers to having the feeling that your own culture or group is superior in some way. Although no culture, ethnicity, or group of people is superior to the rest, this phenomenon could also be considered...

Endorsement refers to the act of publicly supporting or approving a product, service, idea, or person, often to influence others’ opinions or buying decisions. It is a form of declaration of approval or recommendation. Endorsement is usually conducted by a celebrity,...

Embargo is a term that referes to a specific time period when news organizations cannot air, nor publish news information that they have obtained. This news embargo is often set from companies that are giving their products to the media, so they'll create news about...

An editorial is a type of article, traditionally published in newspapers and magazines, but in modern times, online as well. The difference between an ordinary article and an editorial is that the editorial presents the opinion of the editor or the publication itself....

The editor is a person who reviews and refines an article or another type of content. The editor's role is to approve or disapprove the publication of a piece of content. Although the editor reviews, refines, and shapes the content to ensure clarity, accuracy,...

E-content refers to any type of digital material created, distributed, and consumed electronically. E-content could be used for education, marketing, entertainment, or informational purposes. It is, naturally, delivered by electronic equipment or devices, with the...

Downward communication is a term that refers to the direction of the information flow. As is expected by the term itself, in downward communication, the information flows from higher levels of an organization to lower levels. For example, from a manager to an...