Mass Communication

Display ads are, naturally, a form of advertising that uses visual elements such as images, videos, animations, or text to promote a product, service, or brand. Display ads usually appear on websites, apps, and social media platforms. Some of the main forms of display...

Development journalism is a branch of journalism that focuses on reporting issues related to social and economic development, especially in developing countries. Unlike mainstream or sensational journalism, its aim is to inform, educate, and empower the public about...

Development communication refers to the use of communication strategies, tools, and processes to support social development. The so-called development communication focuses on empowering communities, promoting positive behavioral change, and facilitating participation...

Descriptive research is a type of research method that focuses on creating an accurate and systematic description of a population, situation, or phenomenon. Descriptive research does not measure the effects of particular variables. It does not try to answer questions...

In an experiment, there are dependent and independent variables. While the independent variable is the one that is changed by the direct manipulation of the researcher, the dependent variable changes its value due to the change in the independent. For example, one...

Defensive communication is a term that refers to a form of communication characterized by reactivity, protectiveness, or self-justification. Such behavior occurs in communication when one is trying to defend oneself. Naturally, to feel the need to defend oneself, one...

Dayparting is a media scheduling strategy that divides the day into different segments or "dayparts" to target specific audiences with tailored content or advertisements during those times. It aims to maximize audience engagement by delivering relevant programming or...

A dateline is a brief line at the beginning of a news article, press release, or report that indicates the location and sometimes the date from which the story originates or was reported. Usually, the dateline includes the city or place name (e.g., “NEW YORK”), often...

Current affairs refers to events, issues, and topics that are happening in the present time or at most in the recent past. Typically, current affairs cover political, social, economic, and cultural development that affects communities locally, nationally, or globally....