Marketing communication encompasses all the strategies and messages used by a company to promote and sell its products or services. Similar to advertising, its primary goal is to influence potential customers, build brand awareness, and drive sales.
This communication includes a wide range of tools and channels such as advertising, public relations, sales promotions, direct marketing, and digital media like social networks and websites. It’s a coordinated effort to deliver consistent, persuasive messages that highlight the benefits and value of what’s being offered.
By leveraging various media platforms TV, internet, social networking sites, print, and more marketing communication targets specific audiences with tailored content designed to engage, inform, and ultimately convert interest into action.