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Mass Culture

Mass Communication

Mass culture refers to the shared set of values, ideas, practices, and products that arise from widespread exposure to popular culture through mass media and social interaction. It’s the cultural environment shaped by movies, music, television, social media, advertising, and other mass communication channels that reach large audiences.

This culture influences everyday life by creating common experiences, trends, and tastes among people who may come from different backgrounds but connect through the consumption of similar media and entertainment. Mass culture can unify groups by providing a collective identity, but it can also lead to the dilution of local or traditional cultures as global or commercialized influences dominate.

Ultimately, mass culture reflects the ongoing dialogue between media producers and audiences, shaping social norms, behaviors, and lifestyles on a broad scale.