Mass Communication

In the context of mass communication, a cub refers to someone new, a beginner journalist, a novice. Cubs are usually young reporters who are still learning the basics of news gathering, writing, and reporting. The term is often informally used in a newsroom to...

Cross-programming is a media strategy where content is designed or scheduled to appeal to multiple audience segments simultaneously, often by combining different genres, themes, or formats. The goal is to broaden the reach and engagement by attracting viewers or...

Counterprogramming is a form of media strategy where a broadcaster or content creator schedules programming that targets a different audience or niche than what competitors are offering at the same time. The essence of the tactic is to schedule a program that is in an...

Correlation research is a type of non-experimental research method. It is used to determine whether, and if so to what degree, a relationship exists between two or more variables. In this type of research, if the change in one variable triggers a change in another,...

Corporate communication is a term that refers to the strategic management and execution of all internal and external messaging by a business or organization. The main goal of corporate communication is to build trust and support business objectives. This type of...

A copyright is a legal right granted to the creator of an original work. The type of work could be writing, music, art, film, software, photography, illustration, etc. The copyright protects the creator's control over how their work is used, copied, distributed,...

A copyreader is a communication or editorial professional who reviews written content for grammar, spelling, punctuation, style, clarity, and consistency. Naturally, copyreaders are trying to find and remove any potential mistakes that might have been made by the...

Controlled media is a type of communication channel where the message, timing, placement, and content are fully managed by the one who sends the message. Therefore, the communicator has complete control over how the message is crafted and delivered to the target...

Community radio is a type of non-profit, locally operated radio broadcasting service. It is usually created, managed, and influenced by members of a specific community. Therefore, they provide the service only to a small geographic region or specific communities. This...