Mass Communication

Stacking is a scheduling strategy used primarily in television and radio programming where multiple similar shows or programs are broadcast consecutively, back-to-back. The objective is to retain the audience’s attention for a longer period by offering a continuous...

A spot schedule refers to a media buying strategy in which advertisements are aired during specific time slots, usually once or twice per day, rather than being spread evenly throughout the broadcasting schedule. This approach allows advertisers to target particular...

Social Marketing is the application of traditional marketing principles and techniques to influence behaviors that benefit individuals and communities for the greater social good. Unlike commercial marketing, which aims to sell products or services for profit, social...

Semiotics is the study of signs, symbols, and the systems through which meaning is created and communicated. It examines how signs, whether words, images, gestures, sounds, or objects, function as carriers of meaning within various cultural and social contexts. The...

Sampling is the process of selecting a subset of individuals, events, or items from a larger population in order to study and draw conclusions about that population. It is a fundamental technique in research and statistics, used when studying the entire population is...

A questionnaire is a research instrument consisting of a structured set of questions designed to gather information from respondents. It is most commonly used in survey-based research and can be administered in various formats such as paper forms, online surveys,...

In the context of interviews, probes are follow-up techniques or strategies used by the interviewer to encourage the respondent to elaborate, clarify, or provide deeper insight, especially when the initial response is vague, incomplete, or evasive. Probes are...

Probability sampling is a sampling technique in which every member of a population has a known and equal chance of being selected. This method ensures that the sample is representative of the population, allowing researchers to make statistically valid inferences and...

In research, a population refers to the entire group of individuals, objects, or events that share a specific set of characteristics relevant to a particular study. This group is the main focus of a researcher's inquiry and from which conclusions are intended to be...